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6 Questions To Ask Before Hiring A Graphic Designer

  • by Eileen Asher
  • April 9, 2022April 9, 2022

You’re starting a new project and you know you need the expert eye of a graphic designer to get it done. Great! Do you use… Read More »6 Questions To Ask Before Hiring A Graphic Designer

books in black wooden book shelf

Books I Frequently Use In My Design Process

  • by Eileen Asher
  • March 21, 2022March 21, 2022

You may or may not know this about me, but I truly love books and printed products. I love the textile feel of them all… Read More »Books I Frequently Use In My Design Process

Tech I Use to Support My Nonprofit Clients

  • by Eileen Asher
  • February 21, 2022February 21, 2022

Affinity Suite Every single one of my college design projects were built on Adobe products. I used Adobe products at past jobs and even in… Read More »Tech I Use to Support My Nonprofit Clients

Do-Gooder Profile: Virginia Health Care Foundation

  • by Eileen Asher
  • January 17, 2022January 17, 2022

Organization: Virginia Health Care Foundation Year Founded: 1992 Cause: Health Care Location: Richmond, Virginia How It Started For many people, healthcare was brought to the… Read More »Do-Gooder Profile: Virginia Health Care Foundation

My Favorite Causes

  • by Eileen Asher
  • November 7, 2021November 7, 2021

After a few years in the design industry, I’ve found a niche group of people that I love to work with and that always appreciate… Read More »My Favorite Causes

4 Questions To Ask Yourself About Strategy

  • by Eileen Asher
  • July 29, 2021July 29, 2021

How can you tell if your brand strategy is working? Regularly taking stock of your strategy (or maybe lack thereof, I don’t judge) is essential… Read More »4 Questions To Ask Yourself About Strategy

Episode 15: Maggi Colwell

  • by Eileen Asher
  • July 25, 2021July 25, 2021
macbook pro on brown table

Why You Shouldn’t Market to Everyone

  • by Eileen Asher
  • July 24, 2021July 24, 2021

The most common mistake I hear when I sit down with clients to market their brand is “we want to market to everybody!” Want to… Read More »Why You Shouldn’t Market to Everyone

Do-Gooder Profile: Wonder Connection

  • by Eileen Asher
  • July 24, 2021July 24, 2021

Organization: Wonder Connection Year Founded: 2006 Cause: Community Development Location: North Carolina How It Started Allow me to gush over this awesome organization called Wonder… Read More »Do-Gooder Profile: Wonder Connection

How I Incorporate Mental Health Into My Design Process

  • by Eileen Asher
  • May 23, 2021May 23, 2021

I talk about mental health a lot it seems. I started a video series interviewing creatives who struggle with it. I talk openly about taking… Read More »How I Incorporate Mental Health Into My Design Process

What My Design Homework Looks Like

  • by Eileen Asher
  • May 12, 2021May 12, 2021

Want a look-see into what I’m working on right now? Here’s what my client homework looks like for the month of May. Bardsy I’ve had… Read More »What My Design Homework Looks Like

watercolor succulents

Do-Gooder Profile: Emotion Literacy Advocates

  • by Eileen Asher
  • May 11, 2021May 11, 2021

May is Mental Health Awareness Month and I would love to make you aware of a non-profit that I’ve been working with that marries the… Read More »Do-Gooder Profile: Emotion Literacy Advocates

Two friends standing and talking

Quick Resource for Inclusive Images

  • by Eileen Asher
  • April 15, 2021May 12, 2021

Hopefully, you’ve heard the phrase “representation matters”. Seeing yourself somewhere means something. Using inclusive images is a small change your organization can make that will… Read More »Quick Resource for Inclusive Images

Thumb tapping on Instagram app to create a new post

Why You Should Delegate Social Media Out

  • by Eileen Asher
  • April 15, 2021May 12, 2021

There is only so much time in a day. Social media demands your attention 24/7 and oftentimes, it’s hard to keep up. Changing algorithms, new… Read More »Why You Should Delegate Social Media Out

computer monitor with presentation slide that says "Designers should always keep their users in mind".

3 Misconceptions About Accessibility Design

  • by Eileen Asher
  • April 15, 2021May 12, 2021

Are you making excuses for not applying accessible design practices to your organization? It’s really easy to say these things, but you may want to… Read More »3 Misconceptions About Accessibility Design

My Logo Design Process

  • by Eileen Asher
  • April 15, 2021May 12, 2021

Building a brand can be a daunting process, especially when the face of your business is your logo. It needs to be perfect, right? There’s… Read More »My Logo Design Process

Do-Gooder Profile: ArkBuilders Inc.

  • by Eileen Asher
  • April 15, 2021May 12, 2021

Organization: ArkBuilders Inc. Year Founded: 2018 Cause: Community Development Location: Columbus, OH How It Started This is one of the few times where small talk… Read More »Do-Gooder Profile: ArkBuilders Inc.

5 Reasons Why Inclusive Design Matters

  • by Eileen Asher
  • March 15, 2021May 12, 2021

“Inclusive Design is a design practice where products and services are designed in a way that they are accessible and can serve as many people… Read More »5 Reasons Why Inclusive Design Matters

Start Your Email Marketing

  • by Eileen Asher
  • February 16, 2021May 12, 2021

If you’re using social media today as part of your marketing plan, that’s great! Here’s a thought: if that platform goes down today, where does… Read More »Start Your Email Marketing

How to recycle your content

  • by Eileen Asher
  • February 2, 2021May 12, 2021

In a world that is constantly demanding your attention, businesses and organizations are stepping up to create content for their audience to consume. Sometimes, it… Read More »How to recycle your content

My Current Volunteer Projects

  • by Eileen Asher
  • January 12, 2021May 12, 2021

Every quarter, I dedicate some of my time to giving back. I understand that not very nonprofit has the ability to fund all of their… Read More »My Current Volunteer Projects

Why I Work With Nonprofits

  • by Eileen Asher
  • January 12, 2021January 12, 2021

I’ve been asked a few times: “why do you do this? There’s not much money to be made with nonprofits…” True. There isn’t a ton… Read More »Why I Work With Nonprofits

Episode 14: Cecily King

  • by Eileen Asher
  • January 8, 2021January 12, 2021

Here is the last interview I recorded before COVID-19 took over. Cecily King is a staple in Columbus culture through her art and writing and… Read More »Episode 14: Cecily King

Episode 13: Amber Taylor

  • by Eileen Asher
  • January 8, 2021January 12, 2021

Amber is a long-time friend, but more importantly, an amazing writer of color! A writer and poet, Amber is published in several zines and a… Read More »Episode 13: Amber Taylor

Episode 12: Felicia DeRosa

  • by Eileen Asher
  • January 8, 2021January 12, 2021

Felicia is a renaissance woman in every sense of the phrase. She is a speaker, artist, musician, activist, and more. Her journey is a long… Read More »Episode 12: Felicia DeRosa

Episode 11: Elle Noir

  • by Eileen Asher
  • January 8, 2021January 12, 2021

When PTSD becomes too much, Elle turns to art….and sage. I talk with another Columbus local about their mental battles and how making the studio… Read More »Episode 11: Elle Noir

Episode 10: Dana Bernstein

  • by Eileen Asher
  • January 8, 2021January 12, 2021

Dana is a woman who can do it all! She’s a business owner, avid yoga instructor, designer, artist, and lover of all things spooky. Dana… Read More »Episode 10: Dana Bernstein

Episode 9: Imposter Syndrome

  • by Eileen Asher
  • January 8, 2021January 12, 2021

Ever feel like a fraud? Turns out, that’s actually pretty common. I dive into defining impostor syndrome and some personal stories of my own and… Read More »Episode 9: Imposter Syndrome

Episode 8: Michael Halliday

  • by Eileen Asher
  • January 8, 2021January 12, 2021

Michael Halliday has been a staple in the Central Ohio art community for years with an incredible body of large, colorful works. Hear Michael’s amazing… Read More »Episode 8: Michael Halliday

Episode 7: Melanie Dancy

  • by Eileen Asher
  • January 8, 2021January 12, 2021

It was a long time coming, but I finally got time to sit down with the lovely and bubbly, Melanie Dancy! This Columbus-born and Nashville-raised… Read More »Episode 7: Melanie Dancy

Episode 6: Kieve Rodeheaver

  • by Eileen Asher
  • January 8, 2021January 12, 2021

What happens when you put an introvert and extrovert in a room together? We talk about naps…. Kieve is a local podcaster, artist, and LGBTQ+… Read More »Episode 6: Kieve Rodeheaver

Episode 5: Social Anxiety

  • by Eileen Asher
  • January 8, 2021January 12, 2021

I wanted to give an update on how I’ve been working on my social anxiety! Here, I talk about how I faced my fear of… Read More »Episode 5: Social Anxiety

Episode 4: Nikki Shrestha

  • by Eileen Asher
  • January 8, 2021January 12, 2021

Nikki Shrestha is a local Columbus multi-media artist with an affinity for abstract art and media. I got a chance to talk with her about… Read More »Episode 4: Nikki Shrestha

Episode 3: Brittni Tiefenthal (Starr)

  • by Eileen Asher
  • January 8, 2021January 12, 2021

I sit down with Brittni Tiefenthal of Deep Valley Crafts about how she powered through her anxiety to take her embroidery hobby into a full-blown… Read More »Episode 3: Brittni Tiefenthal (Starr)

Episode 2: Heather Omara

  • by Eileen Asher
  • January 8, 2021January 12, 2021

I sat down with a Columbus creative who does it all: performs, paints, and runs businesses! Heather and I talk about performance anxiety and the… Read More »Episode 2: Heather Omara

Episode 1: Welcome!

  • by Eileen Asher
  • January 8, 2021January 12, 2021

Welcome to the first episode of AWA! In this, I want to showcase the awesome creatives of Central Ohio, while bringing to light the mental… Read More »Episode 1: Welcome!

5 Reasons It Might Be Time To Rebrand

  • by Eileen Asher
  • December 17, 2020May 12, 2021

Considering a rebrand in the new year? Here’s 5 reasons why it might be time. What is rebranding? The Economic Times defines rebranding as “Rebranding is… Read More »5 Reasons It Might Be Time To Rebrand

Making Time for Giving Back

  • by Eileen Asher
  • October 23, 2020January 12, 2021

My experience with volunteering my design skills Like many people, COVID left me at a loss. I wanted to help, but had no idea how.… Read More »Making Time for Giving Back

Designing For Good: Universal vs. Inclusion vs. Equity Design

  • by Eileen Asher
  • July 11, 2020January 12, 2021

While you might not know what these words mean, you have definitely seen them in action. You can watch Netflix documentaries with closed captions. You… Read More »Designing For Good: Universal vs. Inclusion vs. Equity Design

How to Support Black Creatives

  • by Eileen Asher
  • June 11, 2020May 12, 2021

It’s time we put our money where our mouth is. Here is a list (not complete by any means) of organizations and black creatives for… Read More »How to Support Black Creatives

computer showing the word "log" in a stylized font on a cluttered desk

5 Reasons Why You Shouldn’t DIY Your Logo

  • by Eileen Asher
  • June 1, 2020January 12, 2021

Times are tough and everyone’s budget is even tighter these days, but you still need a logo for your business. I know it’s tempting to… Read More »5 Reasons Why You Shouldn’t DIY Your Logo

2020 Vision: Goals in the new year

  • by Eileen Asher
  • January 11, 2020

I am just going to come right out and be honest. I have hardcore SUCKED at keeping this blog afloat. I keep putting off posts… Read More »2020 Vision: Goals in the new year

Painting By Numbers

  • by Eileen Asher
  • May 9, 2019May 9, 2019

This post is to share my story of how I became a painter. It was quite the journey and I feel that I can finally… Read More »Painting By Numbers

Getting in Gear

  • by Eileen Asher
  • April 5, 2019April 5, 2019

Since I unveiled my new website, I’ve decided to revive my blog from the depths as well. The main reason that I’ve started again is… Read More »Getting in Gear

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I want to acknowledge that I live and work on the traditional land of the Kaskaskia, Shawandasse Tula (Shawanwaki/Shawnee), Myaamia, Hopewell  Peoples past and present, and honor with gratitude the land itself and the people who have stewarded it throughout the generations.

Black Lives Matter

 

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