Considering a rebrand in the new year? Here’s 5 reasons why it might be time.
What is rebranding?
The Economic Times defines rebranding as “Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.”
Usually a rebrand includes:
- New or refreshed logo
- New or refreshed colors
- Updated brand messaging
- Analysis of demographics
Are you thinking it might be time to rebrand your organization or business. Here are some signs that you might be ready:
Your brand is outdated or no longer reflects your vision.
Normally, a brand should consider getting a refresh after ten years. Within the last few years, more and more organizations are updating their brands more frequently than that. If your messaging has changed or it no longer reflects the trends of your competition, it might be time.
You’re embarrassed to hand out your business card or website address
If you or your employees hesitate when handing out flyers or business cards, it might be time for a refresh. Styles and trends evolve over time and if someone cringes when looking at your brand, that’s your sign. It also gives you a new excuse to make new collateral to hand out when it’s finalized. “Have you seen our new logo??”
You’re launching a new product line or shifting business models.
If you’re shifting business models then it is DEFINITELY time for a refresh. You may be shifting audiences, using new keywords, trying to get different kinds of clients. This all requires a new brand that will resonate with your audience, one that they can associate your face with solutions to their pain points. This is the perfect time to introduce your new brand and product. Change is good to embrace and everything needs to evolve to survive.
You’re trying to connect with a new audience
Your current audience already has assumptions about who you are as an organization. How can you get the attention of a new audience? What are they looking for in a product or service? Does your current brand bring to mind those colors or keyword phrases? If your intended audience looks at your brand and says “huh?”, it’s time for a rebrand.
You’re failing to differentiate yourself from the competition
Do you find that you’re blending in with your competition? What makes you different, special? How can you stand out? If new colors, symbols, and messaging is the answer, then this is your sign that it’s time to rethink your brand. You can have a new look that is completely unique to your voice and mission that separates you from the pack.
If you can relate to any of these situations, it’s definitely time to look for a brand designer. With 2021 around the corner, now might be the time to update your brand and start fresh. Everyone was worn down from this last year, so why not get a facelift for your organization?