There is only so much time in a day. Social media demands your attention 24/7 and oftentimes, it’s hard to keep up. Changing algorithms, new features, new apps, trends change every day. It’s exhausting. You don’t have time to keep up with all of that and there’s a reason that people specialize in this.
I know saving and budgeting is crucial when you build a nonprofit, but social platforms are where you can really build brand awareness. How will people know what you do or where to find you? One dedicated social media person can save you time, energy, and money down the road. Here are the biggest reasons you should delegate this task to someone else.
Open Up Your Schedule
Social media managers and other content creators can spend ALL DAY on social media: researching, planning, developing, and posting all take time.You have other important things to do. You’re running a nonprofit! You need to be at board meetings, applying to grants, organizing volunteers, and so much more. Even if you have designated people to do those jobs, you can’t be putting 100% towards social media marketing if your attention is elsewhere. Give the job to somebody who knows what they’re doing and free up your schedule to do the important things that you need to do. Like, maybe, relaxing for a change?
Trained Expertise
Trust in a person whose only goal is to help you become successful. A social media manager can help you increase reach, gain followers, and close those deals. SMM’s can traverse the massive major platforms to narrow down your audience. A good SMM will know how to create ads that convert and discover trends that could get you noticed. If you’re struggling to figure out how to do all that, then maybe it’s time to delegate social media to someone who can make it make sense.
Save Money
When you waste time, you waste money. If you’re just spending your time winging social media and not giving it the attention it deserves, you’re leaving money on the table. A SMM will know how to use ads efficiently to save you money in the long run. They’ll be able to avoid costly mistakes and seal the deal to gain donations, grants, and volunteers. If you’re wasting time just trying to keep up and post randomly, let a social media manager take over with some strategy to get those conversions your nonprofit needs.
Final Thoughts
Many of the clients that I work with just don’t want to deal with social media at all and I get it. With the amount of platforms and their sheer size, it’s hard not to get overwhelmed. Let a social media manager take over to make the most of your time, energy, and money. With one less thing off your to-do list, you can worry about other more important things. Give yourself the gift of a break. You’ve earned it!