Times are tough and everyone’s budget is even tighter these days, but you still need a logo for your business. I know it’s tempting to design your logo for yourself, but you really ought to rethink that. Here’s a few reasons for why you might want to leave the design work to the professionals.
1. You get what you pay for
Ultimately, this is what it comes down to: you get the level of quality that you pay for. Unless you’re an expert in logo and brand design, you will probably not end up with the best product for your business. If you’re trying to design something yourself with little to no knowledge of design, you’ll find yourself with one of two outcomes: you either end up with an amateur logo or will have to spend even more time and money having someone fix it down the road. It’s always better to make the investment up front and not have to pay for it later. Besides, you invest in your business. Your logo is the face of that business. Wouldn’t you rather get a professionally done tattoo in a licensed, clean environment with someone who has been doing it for years or go to your friend-of-a-friend’s back-alley van?
2. Too close to the business to make creative decisions
It’s always helpful to have a fresh pair of eyes on any project. You’re often staring at the same things day in and day out and sometimes, it’s hard to think outside the box when trying to create a logo. Fact of the matter is, you know too much. You know your business inside and out and it is the designer’s job to extract and condense all that knowledge you have to best represent an outsider’s view of your business. You need a third party that knows how potential clients view your business and to combine that with what your business actually represents. Making those design decisions is harder when you’re on the inside. Designers are a bridge between you and your business and the outside world. Having fresh eyes designing your logo and brand is always the better option.
3. What works for multiple platforms
Your logo needs to be as flexible as your business is. You probably have a website, an ad or two running in a newspaper or magazine, signage for your shop, social media graphics, tags, flyers, posters, etc. Your logo needs to be different sizes, orientations, and colors to fit all of those requirements at any given time. A logo design might look amazing in color, but the second you try to embroider it on an employee uniform, it gets mushy and illegible. Designers know what shapes, colors, and styles look good in different situations and platforms. Logos need to be flexible and a good designer can give you options for your logo and what’s best for your brand.
4. Subtleties that make for strong design
With years of training and study, designers know the subtleties for what makes a logo design “strong”. A strong design in this case is something that catches the eye, separates your business from its competition, is flexible, and best reflects who YOU are. A strong design also can stand the test of time. Now, it doesn’t have to last for decades (no brand can do that well), but it shouldn’t become dated within 2-3 years of use. Designers can develop logos that will create a fresh, streamlined look that will last. When you’re focused on all the things you need to do for your business, it’s hard to think of the future from a design perspective. Let your designer think for the future.