4 Questions To Ask Yourself About Strategy

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How can you tell if your brand strategy is working? Regularly taking stock of your strategy (or maybe lack thereof, I don’t judge) is essential to your businesses health. You

Episode 15: Maggi Colwell

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Why You Shouldn’t Market to Everyone

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The most common mistake I hear when I sit down with clients to market their brand is “we want to market to everybody!” Want to know what my response to

Do-Gooder Profile: Wonder Connection

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Organization: Wonder Connection Year Founded: 2006 Cause: Community Development Location: North Carolina How It Started Allow me to gush over this awesome organization called Wonder Connection. This group was the

How I Incorporate Mental Health Into My Design Process

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I talk about mental health a lot it seems. I started a video series interviewing creatives who struggle with it. I talk openly about taking anxiety medication. The COVID-19 pandemic

What My Design Homework Looks Like

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Want a look-see into what I’m working on right now? Here’s what my client homework looks like for the month of May. Bardsy I’ve had a few projects with Bardsy
watercolor succulents

Do-Gooder Profile: Emotion Literacy Advocates

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May is Mental Health Awareness Month and I would love to make you aware of a non-profit that I’ve been working with that marries the arts and emotional literacy. Emotion
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Quick Resource for Inclusive Images

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Hopefully, you’ve heard the phrase “representation matters”. Seeing yourself somewhere means something. Using inclusive images is a small change your organization can make that will make a big difference. A
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Why You Should Delegate Social Media Out

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There is only so much time in a day. Social media demands your attention 24/7 and oftentimes, it’s hard to keep up. Changing algorithms, new features, new apps, trends change
computer monitor with presentation slide that says "Designers should always keep their users in mind".

3 Misconceptions About Accessibility Design

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Are you making excuses for not applying accessible design practices to your organization? It’s really easy to say these things, but you may want to rethink those. Here are three

My Logo Design Process

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Building a brand can be a daunting process, especially when the face of your business is your logo. It needs to be perfect, right? There’s a lot of pressure. Thankfully,

Do-Gooder Profile: ArkBuilders Inc.

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Organization: ArkBuilders Inc. Year Founded: 2018 Cause: Community Development Location: Columbus, OH How It Started This is one of the few times where small talk turned into big things. I

5 Reasons Why Inclusive Design Matters

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“Inclusive Design is a design practice where products and services are designed in a way that they are accessible and can serve as many people as possible, regardless of their

Start Your Email Marketing

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If you’re using social media today as part of your marketing plan, that’s great! Here’s a thought: if that platform goes down today, where does all that data you’ve collected

How to recycle your content

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In a world that is constantly demanding your attention, businesses and organizations are stepping up to create content for their audience to consume. Sometimes, it can be exhausting to keep

My Current Volunteer Projects

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Every quarter, I dedicate some of my time to giving back. I understand that not very nonprofit has the ability to fund all of their projects, so I use Catchafire

Why I Work With Nonprofits

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I’ve been asked a few times: “why do you do this? There’s not much money to be made with nonprofits…” True. There isn’t a ton of money to be made

Episode 14: Cecily King

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Here is the last interview I recorded before COVID-19 took over. Cecily King is a staple in Columbus culture through her art and writing and signs across the city. We

Episode 13: Amber Taylor

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Amber is a long-time friend, but more importantly, an amazing writer of color! A writer and poet, Amber is published in several zines and a book available to purchase. We

Episode 12: Felicia DeRosa

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Felicia is a renaissance woman in every sense of the phrase. She is a speaker, artist, musician, activist, and more. Her journey is a long and arduous one, but one

Episode 11: Elle Noir

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When PTSD becomes too much, Elle turns to art….and sage. I talk with another Columbus local about their mental battles and how making the studio environment a priority is essential.

Episode 10: Dana Bernstein

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Dana is a woman who can do it all! She’s a business owner, avid yoga instructor, designer, artist, and lover of all things spooky. Dana talks about how she sets

Episode 9: Imposter Syndrome

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Ever feel like a fraud? Turns out, that’s actually pretty common. I dive into defining impostor syndrome and some personal stories of my own and others in my field. Spoiler

Episode 8: Michael Halliday

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Michael Halliday has been a staple in the Central Ohio art community for years with an incredible body of large, colorful works. Hear Michael’s amazing story about loss, addiction, and

Episode 7: Melanie Dancy

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It was a long time coming, but I finally got time to sit down with the lovely and bubbly, Melanie Dancy! This Columbus-born and Nashville-raised actress and singer battles anxiety

Episode 6: Kieve Rodeheaver

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What happens when you put an introvert and extrovert in a room together? We talk about naps…. Kieve is a local podcaster, artist, and LGBTQ+ advocate with an awesome perspective

Episode 5: Social Anxiety

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I wanted to give an update on how I’ve been working on my social anxiety! Here, I talk about how I faced my fear of public speaking and how I

Episode 4: Nikki Shrestha

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Nikki Shrestha is a local Columbus multi-media artist with an affinity for abstract art and media. I got a chance to talk with her about how she puts her depression

Episode 3: Brittni Tiefenthal (Starr)

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I sit down with Brittni Tiefenthal of Deep Valley Crafts about how she powered through her anxiety to take her embroidery hobby into a full-blown business. Hear her tips and

Episode 2: Heather Omara

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I sat down with a Columbus creative who does it all: performs, paints, and runs businesses! Heather and I talk about performance anxiety and the grip that doubt has on

Episode 1: Welcome!

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Welcome to the first episode of AWA! In this, I want to showcase the awesome creatives of Central Ohio, while bringing to light the mental struggles that they face with

5 Reasons It Might Be Time To Rebrand

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Considering a rebrand in the new year? Here’s 5 reasons why it might be time. What is rebranding? The Economic Times defines rebranding as “Rebranding is the process of changing the

Making Time for Giving Back

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My experience with volunteering my design skills Like many people, COVID left me at a loss. I wanted to help, but had no idea how. I did my best to

Designing For Good: Universal vs. Inclusion vs. Equity Design

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While you might not know what these words mean, you have definitely seen them in action. You can watch Netflix documentaries with closed captions. You can adjust the contrast and

How to Support Black Creatives

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It’s time we put our money where our mouth is. Here is a list (not complete by any means) of organizations and black creatives for you to support. Follow them,
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5 Reasons Why You Shouldn’t DIY Your Logo

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Times are tough and everyone’s budget is even tighter these days, but you still need a logo for your business. I know it’s tempting to design your logo for yourself,

2020 Vision: Goals in the new year

By Eileen AsherEileen Asher/ no comments
I am just going to come right out and be honest. I have hardcore SUCKED at keeping this blog afloat. I keep putting off posts that I need to write

Painting By Numbers

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This post is to share my story of how I became a painter. It was quite the journey and I feel that I can finally write about it since it

Getting in Gear

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Since I unveiled my new website, I’ve decided to revive my blog from the depths as well. The main reason that I’ve started again is because I feel like I’ve