When It’s Time to Outsource Your Creative Work
So, this may come as a shock to you, but you are in fact, human. I know that may be tough to hear if you’re… Read More »When It’s Time to Outsource Your Creative Work
Eileen Asher
Graphic Designer & Digital Marketer | Design for Good
6 Questions To Ask Before Hiring A Graphic Designer
You’re starting a new project and you know you need the expert eye of a graphic designer to get it done. Great! Do you use… Read More »6 Questions To Ask Before Hiring A Graphic Designer
Books I Frequently Use In My Design Process
You may or may not know this about me, but I truly love books and printed products. I love the textile feel of them all… Read More »Books I Frequently Use In My Design Process
Tech I Use to Support My Nonprofit Clients
Affinity Suite Every single one of my college design projects were built on Adobe products. I used Adobe products at past jobs and even in… Read More »Tech I Use to Support My Nonprofit Clients
Do-Gooder Profile: Virginia Health Care Foundation
Organization: Virginia Health Care Foundation Year Founded: 1992 Cause: Health Care Location: Richmond, Virginia How It Started For many people, healthcare was brought to the… Read More »Do-Gooder Profile: Virginia Health Care Foundation
My Favorite Causes
After a few years in the design industry, I’ve found a niche group of people that I love to work with and that always appreciate… Read More »My Favorite Causes
4 Questions To Ask Yourself About Strategy
How can you tell if your brand strategy is working? Regularly taking stock of your strategy (or maybe lack thereof, I don’t judge) is essential… Read More »4 Questions To Ask Yourself About Strategy
Why You Shouldn’t Market to Everyone
The most common mistake I hear when I sit down with clients to market their brand is “we want to market to everybody!” Want to… Read More »Why You Shouldn’t Market to Everyone
Do-Gooder Profile: Wonder Connection
Organization: Wonder Connection Year Founded: 2006 Cause: Community Development Location: North Carolina How It Started Allow me to gush over this awesome organization called Wonder… Read More »Do-Gooder Profile: Wonder Connection
How I Incorporate Mental Health Into My Design Process
I talk about mental health a lot it seems. I started a video series interviewing creatives who struggle with it. I talk openly about taking… Read More »How I Incorporate Mental Health Into My Design Process
What My Design Homework Looks Like
Want a look-see into what I’m working on right now? Here’s what my client homework looks like for the month of May. Bardsy I’ve had… Read More »What My Design Homework Looks Like
Do-Gooder Profile: Emotion Literacy Advocates
May is Mental Health Awareness Month and I would love to make you aware of a non-profit that I’ve been working with that marries the… Read More »Do-Gooder Profile: Emotion Literacy Advocates
Quick Resource for Inclusive Images
Hopefully, you’ve heard the phrase “representation matters”. Seeing yourself somewhere means something. Using inclusive images is a small change your organization can make that will… Read More »Quick Resource for Inclusive Images
Why You Should Delegate Social Media Out
There is only so much time in a day. Social media demands your attention 24/7 and oftentimes, it’s hard to keep up. Changing algorithms, new… Read More »Why You Should Delegate Social Media Out
3 Misconceptions About Accessibility Design
Are you making excuses for not applying accessible design practices to your organization? It’s really easy to say these things, but you may want to… Read More »3 Misconceptions About Accessibility Design
My Logo Design Process
Building a brand can be a daunting process, especially when the face of your business is your logo. It needs to be perfect, right? There’s… Read More »My Logo Design Process
Do-Gooder Profile: ArkBuilders Inc.
Organization: ArkBuilders Inc. Year Founded: 2018 Cause: Community Development Location: Columbus, OH How It Started This is one of the few times where small talk… Read More »Do-Gooder Profile: ArkBuilders Inc.
5 Reasons Why Inclusive Design Matters
“Inclusive Design is a design practice where products and services are designed in a way that they are accessible and can serve as many people… Read More »5 Reasons Why Inclusive Design Matters
Start Your Email Marketing
If you’re using social media today as part of your marketing plan, that’s great! Here’s a thought: if that platform goes down today, where does… Read More »Start Your Email Marketing
How to recycle your content
In a world that is constantly demanding your attention, businesses and organizations are stepping up to create content for their audience to consume. Sometimes, it… Read More »How to recycle your content
My Current Volunteer Projects
Every quarter, I dedicate some of my time to giving back. I understand that not very nonprofit has the ability to fund all of their… Read More »My Current Volunteer Projects
Why I Work With Nonprofits
I’ve been asked a few times: “why do you do this? There’s not much money to be made with nonprofits…” True. There isn’t a ton… Read More »Why I Work With Nonprofits
Episode 14: Cecily King
Here is the last interview I recorded before COVID-19 took over. Cecily King is a staple in Columbus culture through her art and writing and… Read More »Episode 14: Cecily King
Episode 13: Amber Taylor
Amber is a long-time friend, but more importantly, an amazing writer of color! A writer and poet, Amber is published in several zines and a… Read More »Episode 13: Amber Taylor
Episode 12: Felicia DeRosa
Felicia is a renaissance woman in every sense of the phrase. She is a speaker, artist, musician, activist, and more. Her journey is a long… Read More »Episode 12: Felicia DeRosa
Episode 11: Elle Noir
When PTSD becomes too much, Elle turns to art….and sage. I talk with another Columbus local about their mental battles and how making the studio… Read More »Episode 11: Elle Noir
Episode 10: Dana Bernstein
Dana is a woman who can do it all! She’s a business owner, avid yoga instructor, designer, artist, and lover of all things spooky. Dana… Read More »Episode 10: Dana Bernstein
Episode 9: Imposter Syndrome
Ever feel like a fraud? Turns out, that’s actually pretty common. I dive into defining impostor syndrome and some personal stories of my own and… Read More »Episode 9: Imposter Syndrome
Episode 8: Michael Halliday
Michael Halliday has been a staple in the Central Ohio art community for years with an incredible body of large, colorful works. Hear Michael’s amazing… Read More »Episode 8: Michael Halliday
Episode 7: Melanie Dancy
It was a long time coming, but I finally got time to sit down with the lovely and bubbly, Melanie Dancy! This Columbus-born and Nashville-raised… Read More »Episode 7: Melanie Dancy
Episode 6: Kieve Rodeheaver
What happens when you put an introvert and extrovert in a room together? We talk about naps…. Kieve is a local podcaster, artist, and LGBTQ+… Read More »Episode 6: Kieve Rodeheaver
Episode 5: Social Anxiety
I wanted to give an update on how I’ve been working on my social anxiety! Here, I talk about how I faced my fear of… Read More »Episode 5: Social Anxiety
Episode 4: Nikki Shrestha
Nikki Shrestha is a local Columbus multi-media artist with an affinity for abstract art and media. I got a chance to talk with her about… Read More »Episode 4: Nikki Shrestha
Episode 3: Brittni Tiefenthal (Starr)
I sit down with Brittni Tiefenthal of Deep Valley Crafts about how she powered through her anxiety to take her embroidery hobby into a full-blown… Read More »Episode 3: Brittni Tiefenthal (Starr)
Episode 2: Heather Omara
I sat down with a Columbus creative who does it all: performs, paints, and runs businesses! Heather and I talk about performance anxiety and the… Read More »Episode 2: Heather Omara
Episode 1: Welcome!
Welcome to the first episode of AWA! In this, I want to showcase the awesome creatives of Central Ohio, while bringing to light the mental… Read More »Episode 1: Welcome!
5 Reasons It Might Be Time To Rebrand
Considering a rebrand in the new year? Here’s 5 reasons why it might be time. What is rebranding? The Economic Times defines rebranding as “Rebranding is… Read More »5 Reasons It Might Be Time To Rebrand
Making Time for Giving Back
My experience with volunteering my design skills Like many people, COVID left me at a loss. I wanted to help, but had no idea how.… Read More »Making Time for Giving Back
Designing For Good: Universal vs. Inclusion vs. Equity Design
While you might not know what these words mean, you have definitely seen them in action. You can watch Netflix documentaries with closed captions. You… Read More »Designing For Good: Universal vs. Inclusion vs. Equity Design
How to Support Black Creatives
It’s time we put our money where our mouth is. Here is a list (not complete by any means) of organizations and black creatives for… Read More »How to Support Black Creatives
5 Reasons Why You Shouldn’t DIY Your Logo
Times are tough and everyone’s budget is even tighter these days, but you still need a logo for your business. I know it’s tempting to… Read More »5 Reasons Why You Shouldn’t DIY Your Logo
2020 Vision: Goals in the new year
I am just going to come right out and be honest. I have hardcore SUCKED at keeping this blog afloat. I keep putting off posts… Read More »2020 Vision: Goals in the new year
Painting By Numbers
This post is to share my story of how I became a painter. It was quite the journey and I feel that I can finally… Read More »Painting By Numbers
Getting in Gear
Since I unveiled my new website, I’ve decided to revive my blog from the depths as well. The main reason that I’ve started again is… Read More »Getting in Gear