Category: Design For Good Blog

4 Questions To Ask Yourself About Strategy

By Eileen AsherEileen Asher/ no comments
How can you tell if your brand strategy is working? Regularly taking stock of your strategy (or maybe lack thereof, I don’t judge) is essential to your businesses health. You
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Why You Shouldn’t Market to Everyone

By Eileen AsherEileen Asher/ no comments
The most common mistake I hear when I sit down with clients to market their brand is “we want to market to everybody!” Want to know what my response to

Do-Gooder Profile: Wonder Connection

By Eileen AsherEileen Asher/ no comments
Organization: Wonder Connection Year Founded: 2006 Cause: Community Development Location: North Carolina How It Started Allow me to gush over this awesome organization called Wonder Connection. This group was the

How I Incorporate Mental Health Into My Design Process

By Eileen AsherEileen Asher/ no comments
I talk about mental health a lot it seems. I started a video series interviewing creatives who struggle with it. I talk openly about taking anxiety medication. The COVID-19 pandemic

What My Design Homework Looks Like

By Eileen AsherEileen Asher/ no comments
Want a look-see into what I’m working on right now? Here’s what my client homework looks like for the month of May. Bardsy I’ve had a few projects with Bardsy
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Do-Gooder Profile: Emotion Literacy Advocates

By Eileen AsherEileen Asher/ no comments
May is Mental Health Awareness Month and I would love to make you aware of a non-profit that I’ve been working with that marries the arts and emotional literacy. Emotion
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Quick Resource for Inclusive Images

By Eileen AsherEileen Asher/ no comments
Hopefully, you’ve heard the phrase “representation matters”. Seeing yourself somewhere means something. Using inclusive images is a small change your organization can make that will make a big difference. A
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Why You Should Delegate Social Media Out

By Eileen AsherEileen Asher/ no comments
There is only so much time in a day. Social media demands your attention 24/7 and oftentimes, it’s hard to keep up. Changing algorithms, new features, new apps, trends change
computer monitor with presentation slide that says "Designers should always keep their users in mind".

3 Misconceptions About Accessibility Design

By Eileen AsherEileen Asher/ no comments
Are you making excuses for not applying accessible design practices to your organization? It’s really easy to say these things, but you may want to rethink those. Here are three

My Logo Design Process

By Eileen AsherEileen Asher/ no comments
Building a brand can be a daunting process, especially when the face of your business is your logo. It needs to be perfect, right? There’s a lot of pressure. Thankfully,

Do-Gooder Profile: ArkBuilders Inc.

By Eileen AsherEileen Asher/ no comments
Organization: ArkBuilders Inc. Year Founded: 2018 Cause: Community Development Location: Columbus, OH How It Started This is one of the few times where small talk turned into big things. I

5 Reasons Why Inclusive Design Matters

By Eileen AsherEileen Asher/ no comments
“Inclusive Design is a design practice where products and services are designed in a way that they are accessible and can serve as many people as possible, regardless of their

Start Your Email Marketing

By Eileen AsherEileen Asher/ no comments
If you’re using social media today as part of your marketing plan, that’s great! Here’s a thought: if that platform goes down today, where does all that data you’ve collected

How to recycle your content

By Eileen AsherEileen Asher/ no comments
In a world that is constantly demanding your attention, businesses and organizations are stepping up to create content for their audience to consume. Sometimes, it can be exhausting to keep

My Current Volunteer Projects

By Eileen AsherEileen Asher/ no comments
Every quarter, I dedicate some of my time to giving back. I understand that not very nonprofit has the ability to fund all of their projects, so I use Catchafire

Why I Work With Nonprofits

By Eileen AsherEileen Asher/ no comments
I’ve been asked a few times: “why do you do this? There’s not much money to be made with nonprofits…” True. There isn’t a ton of money to be made

5 Reasons It Might Be Time To Rebrand

By Eileen AsherEileen Asher/ no comments
Considering a rebrand in the new year? Here’s 5 reasons why it might be time. What is rebranding? The Economic Times defines rebranding as “Rebranding is the process of changing the

Making Time for Giving Back

By Eileen AsherEileen Asher/ no comments
My experience with volunteering my design skills Like many people, COVID left me at a loss. I wanted to help, but had no idea how. I did my best to

Designing For Good: Universal vs. Inclusion vs. Equity Design

By Eileen AsherEileen Asher/ no comments
While you might not know what these words mean, you have definitely seen them in action. You can watch Netflix documentaries with closed captions. You can adjust the contrast and

How to Support Black Creatives

By Eileen AsherEileen Asher/ no comments
It’s time we put our money where our mouth is. Here is a list (not complete by any means) of organizations and black creatives for you to support. Follow them,
computer showing the word "log" in a stylized font on a cluttered desk

5 Reasons Why You Shouldn’t DIY Your Logo

By Eileen AsherEileen Asher/ no comments
Times are tough and everyone’s budget is even tighter these days, but you still need a logo for your business. I know it’s tempting to design your logo for yourself,