Tag: graphic design

4 Questions To Ask Yourself About Strategy

By Eileen AsherEileen Asher/ no comments
How can you tell if your brand strategy is working? Regularly taking stock of your strategy (or maybe lack thereof, I don’t judge) is essential to your businesses health. You

Do-Gooder Profile: Wonder Connection

By Eileen AsherEileen Asher/ no comments
Organization: Wonder Connection Year Founded: 2006 Cause: Community Development Location: North Carolina How It Started Allow me to gush over this awesome organization called Wonder Connection. This group was the

How I Incorporate Mental Health Into My Design Process

By Eileen AsherEileen Asher/ no comments
I talk about mental health a lot it seems. I started a video series interviewing creatives who struggle with it. I talk openly about taking anxiety medication. The COVID-19 pandemic

What My Design Homework Looks Like

By Eileen AsherEileen Asher/ no comments
Want a look-see into what I’m working on right now? Here’s what my client homework looks like for the month of May. Bardsy I’ve had a few projects with Bardsy
watercolor succulents

Do-Gooder Profile: Emotion Literacy Advocates

By Eileen AsherEileen Asher/ no comments
May is Mental Health Awareness Month and I would love to make you aware of a non-profit that I’ve been working with that marries the arts and emotional literacy. Emotion

My Logo Design Process

By Eileen AsherEileen Asher/ no comments
Building a brand can be a daunting process, especially when the face of your business is your logo. It needs to be perfect, right? There’s a lot of pressure. Thankfully,

My Current Volunteer Projects

By Eileen AsherEileen Asher/ no comments
Every quarter, I dedicate some of my time to giving back. I understand that not very nonprofit has the ability to fund all of their projects, so I use Catchafire

5 Reasons It Might Be Time To Rebrand

By Eileen AsherEileen Asher/ no comments
Considering a rebrand in the new year? Here’s 5 reasons why it might be time. What is rebranding? The Economic Times defines rebranding as “Rebranding is the process of changing the

Making Time for Giving Back

By Eileen AsherEileen Asher/ no comments
My experience with volunteering my design skills Like many people, COVID left me at a loss. I wanted to help, but had no idea how. I did my best to

Designing For Good: Universal vs. Inclusion vs. Equity Design

By Eileen AsherEileen Asher/ no comments
While you might not know what these words mean, you have definitely seen them in action. You can watch Netflix documentaries with closed captions. You can adjust the contrast and

How to Support Black Creatives

By Eileen AsherEileen Asher/ no comments
It’s time we put our money where our mouth is. Here is a list (not complete by any means) of organizations and black creatives for you to support. Follow them,
computer showing the word "log" in a stylized font on a cluttered desk

5 Reasons Why You Shouldn’t DIY Your Logo

By Eileen AsherEileen Asher/ no comments
Times are tough and everyone’s budget is even tighter these days, but you still need a logo for your business. I know it’s tempting to design your logo for yourself,

Getting in Gear

By Eileen AsherEileen Asher/ no comments
Since I unveiled my new website, I’ve decided to revive my blog from the depths as well. The main reason that I’ve started again is because I feel like I’ve