When I joined the Terra Gallery team, the gallery struggled with keeping a consistent look between class branding, signage in the building, and social media graphics. Over the course of a few months, the director and I created printed and digital material that better exemplified the modern gallery and studio’s message of “art for all”. I introduced a new color palette for the gallery to encourage engagement with artists of all ages and a series of graphic elements that would create interest on social media. I held the title of Gallery Manager during my time at the gallery and made sure that any messaging or graphics that left the gallery were consistent, short, and sweet. The messaging remained inclusive and encouraged a curiosity to learn, and the brand was able to represent that with a sophisticated and modern look.