rebel Financial is a local financial planning firm in Central Ohio that promises to put people before profits. The challenge at rebel was to brand this technological financial firm for the future. The firm was already forward-thinking, so it was time that their brand followed. Over the course of a year, we developed a cohesive brand for rebel Financial that consisted of print collateral, social media graphics, blog posts, and video marketing. With a team of two, we were able to do a complete redesign of the website, print pieces, and signage for the firm, plus maintain a healthy social media presence. I held the position of Lead Marketing Associate with a marketing associate and an intern to divide the work. I would handle the overall branding of the firm, while distributing tasks for my associates to complete to meet our department goals. The branding decisions our department made resulted in a cleaner look for a modern financial planning firm and that resulted in clearer communication with clients.
