The AmeriCorps brand has a long and proud history in the United States, especially here in Ohio. As part of the ESC of Central Ohio’s Communications team, I was asked to rebrand these AmeriCorps programs in Ohio: the Ohio Reading Corps, Ohio Math Corps, and the Mentors for Success. The coordinator of these programs wanted to stay within the AmeriCorps brand standards while differentiating the programs as their own entities. The only other stipulation the coordinator gave was that he was hoping for a badge-like feel with individualized icons that could be used on their own as brand elements.
After input and approval from all 3 branches of the Ohio AmeriCorps organizations, the communications team decided on these 3 main logos with variations depending on usage. This new brand is flexible for print and digital use and clearly illustrates what each branch represents, while still connecting them to the national AmeriCorps brand that they are associated with.