4Advisors is a sister organization created by rebel Financial to help people find financial advisors that are obligated to work in the client’s best interest. I worked with a partner as part of a two-woman team who designed the website, while I designed the logo and accompanying brand. Designing a new color palette to differentiate the organization from its parent company was important. The bright blue made for a nice change of pace from the industry’s typical royal blues and greens. The website also had to show how different this organization was from the rest of the financial industry. Our color palette was bright and inviting, while still making sure that the viewer could take the group seriously, enough to trust them with their money.